Nihal Advani - Founder & CEO of QualSights | Consumer Insights and Market Research

➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory   ➡️ About The Guest⁣ Nihal is an experienced marketer, globetrotter, and Founder & CEO of Qualsights. Previously, he was the Founder & CEO of Georama. Originally from India, he spent his teenage years as an internationally ranked tennis player before coming to the US on a full tennis scholarship.  While at Stony Brook University in New York, he interned at Google. Upon graduating at the top of his class with a BS in Marketing, he joined Microsoft where he spent five years in various marketing and data roles across Search (Bing) and Display, including as Program Manager for the Microsoft Media Network. Nihal combined his passion for technology and seeing/understanding the world by launching Georama, and the Qualsights. ➡️ Show Links https://www.linkedin.com/in/nihaladvani/  https://twitter.com/qualsights/  ➡️ Podcast Sponsors HUBSPOT - https://hubspot.com/ ➡️ Talking Points⁣ 00:00 - Intro 03:57 - Nihal Advani's origin story  05:04 - Nihal Advani's first company 07:28 - Building in the tourism category 09:05 - When developers try and screw you over 11:10 - The lifecycle of a company 13:09 - Gorilla marketing strategies 15:35 - Virtual traveling 18:53 - How to pivot gracefully 21:03 - Problems QualSights solves for 22:46 - How QualSights works with brands? 25:23 - The importance of consumer perspective 28:00 - Product & tech-led growth 31:18 - Product development best practices 33:21 - Monitoring the tools people use 34:32 - Finding product-market fit 40:04 - How to raise money 40:53 - Setting business goals 42:24 - Using consumer data for business 44:32 - Career lessons 46:27 - Where do people connect with Nihal Advani? 46:59 - What was the biggest challenge Nihal Advani has ever had to overcome? 48:05 - Nihal Advani's mentor 49:29 - Nihal Advani's book or podcast recommendation 49:58 - What would Nihal Advani tell his 20-year-old self? 50:19 - What does success mean to Nihal Advani? Learn more about your ad choices. Visit podcastchoices.com/adchoices Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy