Charlie Whyman, Host of Curiosity Key Podcast | How to Be Intentionally Curious In Your Marketing

➡️ Like The Show? Leave A Rating: https://ratethispodcast.com/successstory ➡️ About The Guest Charlie Whyman is a Business Development Strategist, B2B LinkedIn Consultant and Trainer, Speaker and host of The Curiosity Key Podcast. Charlie has experience working across more than 10 different industries and sectors in various commercial leadership roles -- as well as having experience as a Rowing and Olympic Weightlifting Coach. In her teachings, trainings and podcast, she speaks about curiosity, and how it applies to entrepreneurship, sales, marketing & leadership. ➡️ Talking Points 00:00 - Intro 02:04 - ​​$12.5m sales pipeline. 07:23 - Everything needs marketing. 11:41 - A born entrepreneur. 13:46 - What is intentional curiosity? 15:39 - Most businesses don’t have a marketing plan. 20:50 - The OTTER framework. 26:14 - How to optimize every customer touchpoint. 29:42 - Sales vs. marketing. 31:06 - Biggest marketing misconception. 42:41 - Advice for entrepreneurs. ➡️ Show Links https://twitter.com/charlie_whyman https://charliewhyman.com/ ➡️ Sponsor HubSpot Podcast Network - https://bit.ly/3j0GTFO Canva - https://canva.me/successstory (45 Days Free Pro) JustWorks - https://justworks.com Quantum Metric - https://quantummetric.com/podoffer (Code:Success) Postie - https://postie.com/successstory (Free Demo) Flatfile - https://bit.ly/3iZGDXt Learn more about your ad choices. Visit podcastchoices.com/adchoices Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy