The Making of Millenials. Malcolm Harris

The term 'millennials' was invented by a pair of American marketing professionals. Many of the propagators of the worst millennial stereotypes (lazy, entitled, fragile) are marketers with a financial incentive to invoke base passions. Malcolm Harris, author of ‘Kids These Days: Human Capital and the Making of Millennials’, explores other angles of approach to generational analysis. Who are millennials as workers? What are the similarities and differences across national borders and regions? Why are millennials more anxious and depressed than older cohorts? And what does all of this have to do with education? The lecture took place at Strelka in 2018.