The NBA's global approach
StreamTime Sports - Un podcast de SportsPro - Les mercredis
On this week's episode of the StreamTime Podcast SportsPro's chief executive, Nick Meacham, sits down with the NBA's managing director of Europe and Middle East, Ralph Rivera. The two discuss the league’s international broadcast strategy, what the launch of the NBA App means for the business, and how to drive fan engagement. Talking points: Intro (6:50) - Interview with Ralph Rivera (51:26) - Analysis of the NBA's strategy
