Brand Building: Helps individuals and businesses diagnose issues, define strategies, and drive performance.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Charelle Lans. A six-time award-winning author, motivational speaker, and business strategist known as the “business therapist.” Here's a detailed summary of the key insights and takeaways: 🎙️ Guest Overview: Charelle Lans Title: Business Strategist, Vision Strategist, and Founder of Vision Strategy Management (VSM) Background: Industrial engineering degree; former Fortune 500 employee (e.g., Johnson & Johnson) Mission: Helps individuals and businesses diagnose issues, define strategies, and drive performance. 💼 Core Concepts & Insights 🔍 What She Does Acts as a “business doctor” for small to mid-sized businesses. Helps clients uncover blind spots, streamline operations, and align personal purpose with business goals. 🧠 Key Philosophies “Profit is in the patterns, not in the panic”: Sustainable success comes from consistent systems, not reactive hustle. “You deserve to be paid, not just passionate”: Passion is important, but structured pricing and value delivery are essential for sustainability. “Rest is a revenue strategy”: Rest improves clarity, leadership, and long-term business health. 🛠️ Business Strategy Tips 1. Pricing & Value Research your market and understand the problem you solve. Avoid underpricing due to emotional ties or overpricing without value. Develop a pricing strategy that reflects your experience and the value you deliver. 2. Scaling Smartly Avoid “scaling chaos” — building a brand without infrastructure leads to burnout. Build systems, processes, and the right team before scaling. A platform (not just a brand) is sustainable and scalable. 3. Vision Execution A vision without a strategy and management is just a wish. Use metrics to track progress and ensure your vision is in motion. Surround yourself with: Mentor Sponsor Coach Network 🧩 Common Entrepreneurial Pitfalls Wearing “hustle” as a badge of honor can lead to burnout. Trying to do everything alone without a blueprint or support system. Fear of sharing ideas due to intellectual property concerns — instead, stay ahead by always working on the next idea. 📲 Connect with Charelle Lans Website: visionstrategymanagement.com Social Media: @CharelleLans on Instagram, Facebook, LinkedIn #SHMS #STRAW #BESTSee omnystudio.com/listener for privacy information.