Brand Building: A full-time attorney's bakery started in his home kitchen and now ships desserts nationwide.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Monty Garside. A full-time attorney turned baker and founder of Confectionist Bakery. Here are some key highlights from the episode: 🎙️ Guest Background Monty Garside is a practicing attorney with over 20 years of experience in litigation. He founded Confectionist Bakery in honor of his grandmother, Ruth Ilene Burns Garside. The bakery started in his home kitchen and now ships desserts nationwide. 🍰 Bakery Journey Inspired by nostalgia and family traditions, Monty began baking after his grandmother passed away. His first successful cake was a pound cake that tasted exactly like his grandmother’s. He was encouraged to start a business by a client who was the daughter of a professional baker. 🧁 Products & Flavors Specializes in cheesecakes, pound cakes, layer cakes, and pies. Unique flavors include: Peach Cobbler Pound Cake Amaretto Pound Cake Banana Pudding Layer Cake Sweet Potato Pound Cake 🚚 Shipping & Operations Operates out of a commercial kitchen in Atlanta. Cakes are wrapped and frozen for freshness and shipped nationwide. Orders typically take 2 days to process and 3–5 days for delivery. 💡 Business Insights Challenges included pricing products appropriately and managing holiday demand. Emphasizes the importance of: Quality product Excellent customer service Knowing your target audience Target customers are busy professionals who appreciate homemade, Southern-style desserts but lack the time or skill to make them. 📈 Advice for Entrepreneurs Don’t be afraid to try something new. Control what you can—especially product quality and customer service. Trust yourself through the ups and downs. #SHMS #STRAW #BESTSee omnystudio.com/listener for privacy information.