Targeting Your Ideal Guest From The Start

StayFi | Use Code BILL to Get 50% Off Your First 3 Months with StayFi! Ready to go from a Good to Great STR Investor? Download the same exact Proforma both Jon “The Bank Whisperer” Hodge and I both use to Underwrite our personal investments and for Rivan Capital group. Free Training included with this free download. Download Here - https://buildstrwealth.com/proforma This episode is Sponsored by MarketMySTR.com the STR Industries #1 marketing platform. In this episode, Bill Faeth discusses the importance of understanding who the target customers are in the short-term rental business. This includes knowing demographic information such as whether the booking market is male or female-dominated and what cities they are coming from. Bill emphasizes the need to think about who will be renting the property from start to finish and to design and market the property accordingly. Much of the discussion revolves around targeting 'Wealthy Wendy', a persona representing the majority female bookers at his properties. Bill also talks about the amenities and features of a property that can make a significant difference in customer satisfaction, such as comfortable blankets, paper plates, a personalized coffee bar in the master suite and a boot warmer. Apart from physical additions, he also mentions the use of analytics and data to improve service offerings and customer understanding. 00:01 Introduction and Overview 00:15 The Importance of Marketing and Positioning 00:52 The Investment Process and Property Selection 02:24 Understanding Your Ideal Buyer 02:51 Focusing on the Guest Experience 03:09 The Importance of Property Location and Design 03:56 Understanding Your Market and Target Audience 06:42 Creating a Comfortable and Memorable Stay 08:28 The Power of Small Details in Hospitality 13:04 Leveraging Reviews for Continuous Improvement 13:43 Conclusion: The Competitive Advantage of Going the Extra Mile Watch this episode on our YouTube Channel Every Tuesday & Friday https://www.youtube.com/channel/UCnheh3vx0hT5Y7uHWhBs8kA The Free Build STR Wealth Facebook Group: https://www.facebook.com/groups/284886002732508 You can find more of Bill online at: Bill Faeth Linktree: https://linktr.ee/bfaeth?utm_source=linktree_profile_share<sid=660cbc9b-4a7e-4ed9-a654-900180b83af1 Build STR Wealth: https://buildstrwealth.com/ Instagram: @BillFaeth73 Tik Tok: @bfaeth Learn more about your ad choices. Visit megaphone.fm/adchoices