Rebooting the Sales Demo: A Conversation with Todd Caponi - Author of The Transparency Sale

In this podcast, Todd Caponi (Author of The Transparency Sale) talks to Kristina Jaramillo about the 3 things that need to happen throughout the sales process: 1. Build trust, which comes down to how transparent you are2. Deliver value3. Create a-ha momentsListen to this podcast to learn how you can be building trust, delivering value, and creating a-ha moments before, during, and after the demo to ensure a win. Failure to follow the advice Todd offers can lead to unresponsiveness, RFPs, and your prospects seeking validation from your competitors.After you listen to this podcast, register for our Reboot Friday series, where you can get access to the Reboot Demo panel with Todd Caponi and Ed Jaffe.