Conversation with Edgar Baum on the Winnable, Addressable Market (WAM)
ABM Done Right - A Personal ABM Podcast - Un podcast de Kristina Jaramillo and Eric Gruber
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Send us a textMany GTM teams focus on their TAM and ICP but not the winnable addressable market (WAM) that provides you with the greatest revenue growth. At Personal ABM, we believe that your winnable, addressable market is:1. The percentage of your ICP that matches a problem profile, they have a strategic priority in place and will provide you with the greatest long-term revenue growth.2. Your *best* customers -- and your next best customers that can provide greater revenue growth if they ch...
