114 Mitch Joel on How to Create Content That Is Authentically You

“If you look at the past decade, I’d be challenged to see another industry as disrupted by technology as speaking.” - Mitch Joel (click to tweet) Today, most brands and businesses are also trying to be a media company. Selling a product or service is no longer enough. Whether it’s an engaging social media presence or valuable email marketing campaign—this new expectation of content creation provides an unprecedented marketing opportunity for companies all over the world. However, if we’re not careful, we can fall into the abyss of marketing noise; following templates and sticking to the norms will mask your authentic voice and have you hidden in the crowd. That’s why on today’s episode of Steal the Show, we are joined by Mitch Joel live at Heroic Public Speaking HQ to discuss content creation. Mitch has been called one of North America’s leading visionaries and the “rockstar of digital marketing” by Strategy Magazine. When brands like Google, Starbucks, Shopify, and GE want to leverage technology to better connect with their customers, they call Mitch. His first book, Six Pixels of Separation, named after his successful blog and podcast is a business and marketing bestseller. His second book, CTRL ALT Delete was named one of the best business books of 2013 by Amazon. Listen to this episode to learn the intellectual significance that Mitch brings to the table, and how you can apply Mitch’s wisdom to your brand. “You have to find the thing that makes you want to create content.”  - Mitch Joel (click to tweet) Steal The Points Create content that is you, rather than what you think the audience wants. Find a talent agency with speakers who speak on similar topics. There will always be opportunity to write and speak about what’s next. Be mindful of when criticizing other work takes the place of working on your own. Watch the best speakers and read the best authors if you want to speak or write.