8 - How and Why You Need to be Talking to Customers

This episode contains a recording from a Customer Research session MJ Peters (VP of Growth, Refine Labs) hosted internally. She shared how to seek out opportunities to do customer listening, a step-by-step framework for customer research that you can implement in your business, and a handful of use cases for customer listening. If you find yourself needing to conduct market research for any reason (which every marketer should be doing), you'll find value in this episode.