7 - The Role Empathy Plays in B2B Design

Courtney Vermette (Lead Graphic Designer), Devon Rose (Sr. Graphic Designer), and Maria Finelli (Sr. Graphic Designer) hosted an episode of The Marketing Movement to talk about how similar B2C design is to B2B, and what B2B should be taking notes on from B2C. They pivoted to common misconceptions and challenges they hear from B2B marketing leaders when it comes to designing cutting-edge B2B ads. Throughout the entire conversation, they shared inspiration on getting creative with B2B, including specific examples of eye-catching design and copy that will help you stand out amongst your competitors. Every B2B marketer needs to listen to this one.