13 - We Are At a Turning Point with Creativity in B2B Marketing

Obaid Durrani (Associate Creative Director @ Refine Labs) interviewed Johnathan Dane (Founder @ KlientBoost) on what may be our longest episode of The Marketing Movement podcast. They talked about the lemonade stand analogy - you've set up your lemonade stand on a street with several other lemonade stands lined up. How do you get someone to stop at YOUR lemonade stand? Obaid and Jonathan lean into the idea of allowing creativity and design to be a part of your business, as a means of standing out in the B2B space. Because if you look the same as everyone else, and you're doing the same things as everyone else, how do you stand out? Obaid and Jonathan talk about leaning into design, humor, and entertainment.