Ep 584: Q4 24 - Google Ads - Everything You Need To Know with Shri Kanase, Yoru Marketing

Send us a textUnderstanding that the learning in Google Ads happens at the account level rather than the ad set level, which differs from Facebook ads. Responding to changes in Google's advertising platform due to increased competition and a shift towards a focus on quality score and user interaction, rewarding unique and engaging content.In this episode, Jordan West with guest Shri, a successful ecommerce brand owner who has navigated the challenges of advertising on Google after encounterin...