Ep 529: Lessons Learned From Helping Build One Of The Biggest Cup Companies in North America with Morgan Logsdon, Sixth House Marketing

Send us a textChallenges of launching a brand in 2024, the shift from agencies to in-house marketing, and the importance of customer retention alongside acquisition. In this episode, Jordan West and Morgan Logsdon, experienced marketer, discuss the challenges and benefits of bringing marketing functions in-house, exploring non-traditional distribution channels for product exposure, and the potential of launching a brand in 2024. They delve into customer acquisition and retention strategi...