Ep 466: Machine Learning and Data: Solving the LTV Problem for Ecommerce Brands With Tobias Konitzer, Ocurate

Send us a textEverything that you've been told from CLV tech providers out there is most likely not the full story. Real-time LTV is the future of acquisition and as eCommerce brand owners, it is important to leverage machine learning to extract data analytics to understand how customers behave.In this episode, Jordan West sits down with Tobias Konitzer to discuss the issue of the Actionability Gap in eCommerce. They talk about the limitations of LTV and the need for real-time evaluation of a...