Ep 25 - Scaling Up By Carving Out Your Own Niche - With Dan Hauber Of Wright Bedding
Secrets To Scaling Your Ecommerce Brand - Un podcast de Jordan West
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Send us a text In this episode, Jordan speaks with Dan Hauber of Wright Bedding, who fearlessly created his own high end niche in the mattresses and bedding market - at a time when everyone else was targeting the low end market. They talk about how Dan Hauber and the company marketed their own brand by being the first ito high end quality mattresses to customers who were willing to invest more for quality products. The company's growth was not explosive at first, but they achieved steady gro...
