Tim Riesterer Chief Strategy Officer Corporate Visions

Tim Riesterer is Chief Strategy Officer of Corporate Visions, responsible for leading the strategic direction of the company in thought leadership, positioning, and product development. He also leads the company’s consulting team globally, including staff and certified contractors. Tim has more than 20 years of experience in Marketing and Sales. Prior to joining Corporate Visions, Tim co-founded Customer Message Management, LLC (CMM Group), where he was CEO until it was acquired by Corporate Visions in 2008. Before CMM Group, Tim was CMO and VP of Strategic Services for Ventaso. Additionally, Tim was President and CEO of Brady Marketing Group and has worked in marketing, communication, and sales support for world-class technology manufacturers such as Rockwell Automation and GE Medical Systems. Tim is co-author of Customer Message Management: Increasing Marketing’s Impact on Selling (Thomson/AMA), Conversations that Win the Complex Sale: Using Power Messaging to Create More Opportunities, Differentiate Your Solution, and Close More Deals (McGraw Hill), The Three Value Conversations: How to Create, Elevate, and Capture Customer Value at Every Stage of the Long-Lead Sale (McGraw Hill), and The Expansion Sale: Four Must-Win Conversations to Keep and Grow Your Customers. Tim has a degree in Mass Communications and Journalism from the University of Wisconsin-Milwaukee. https://www.linkedin.com/in/tim-riesterer/ Welcome Justin Roff Marsh  to the show as a SaasHole!!  Justin is the Author of the Machine!! (Our Fave Ops Book!) Buy us a beer? https://www.patreon.com/SaasHoles Have an idea for a topic, or guest? [email protected] Sign up for our Newsletter! https://lp.constantcontactpages.com/su/OrvwypJ/SaasHoles Links Used: https://en.wikipedia.org/wiki/Daniel_Kahneman Statistical significance - Wikipedia B2B Customer Research Rooted in Decision Science - B2B DecisionLabs Amazon.com: The Expansion Sale: Four Must-Win Conversations to Keep and Grow Your Customers (Audible Audio Edition): Erik Peterson, Tim Riesterer, Susan Marlowe, McGraw Hill-Ascent Audio: Books Website: http://www.corporatevisions.com/http://www.corporatevisions.com/ Book: http://www.conversationsthatwin.com/http://www.conversationsthatwin.com/ Twitter:  TRiesterer