#17: Not Making SaaS Sales? Try This

DescriptionRyan James delves into the critical alignment between sales and marketing departments, emphasising the importance of creating valuable content to enhance sales performance. He discusses various marketing assets that can support sales efforts.TakeawaysSales and marketing alignment is crucial for growth.Creating valuable content can significantly improve response rates.90% of B2B decision-makers ignore cold outreach.62% respond to relevant content and insights.PDFs are more effective...