Scott Champion - Positivity towards farmers is up

Dom talks with Primary Purpose founder Dr Scott Champion about a recent poll by Primary Purpose which shows positive sentiment towards key food production industries has grown significantly since a similar study in 2021, why this might be the case and how the data could benefit the agriculture sector. Tune in daily for the latest and greatest REX rural content on your favourite streaming platform, visit rexonline.co.nz and follow us on Instagram, Facebook and LinkedIn for more.