Craig Smith - Sheep to Shop strategy

Dom talks with Devold NZ GM Craig Smith about its 'Sheep to Shop' strategy, whether the wool price is slowly moving out of the doldrums and the chance for two of Devold's merino growers to accompany him on a trip to Europe later this year. Tune in daily for the latest and greatest REX rural content on your favourite streaming platform, visit rexonline.co.nz and follow us on Instagram, Facebook and LinkedIn for more.