Rare Beauty's CMO Katie Welch on Building a Brand from Scratch, Leadership, & Strategies For Success

This week, Victoria is joined by a superstar guest, the Chief Marketing Officer of Rare Beauty, Katie Welch! Katie has been navigating the beauty marketing industry for over two decades, and she's here to spill all the tea from "the top of the ladder." Katie has worked with iconic brands like Victoria's Secret, Bliss, The Honest Company, and now Rare Beauty, so you know she's got some incredible insights to share. But wait, there's more! Victoria and Katie dive deep into the power of empathy in marketing. You'll learn why leading with empathy is an absolute game-changer for anyone trying to build a brand and how it totally transforms your approach. And let's not forget the icing on the cake: working alongside the queen, Selena Gomez! Katie spills the beans on what it's really like to collaborate with such an influential and talented artist and how involved she is in Rare Beauty products and marketing.  So grab your favorite drink, find a comfy spot, and tune in to this incredible episode with Katie Welch. Get ready to level up and be inspired like never before. Enjoy! Sponsored by Westin Hotel Chain: Find wellness on your next stay at Westin. Bite: Say goodbye to plastic waste and globs of toothpaste in the sink. Go to trybite.com/REALPOD for 20% off! Produced by Dear Media This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.