176. Branding Basics and Beyond with Kristin Lawton

Listen up, because I've got branding guru Kristin Lawton here and she's about to drop some serious knowledge bombs on building your brand the right way.See, most folks think all you need is a nice logo and some pretty colors and then boom - you've got a brand. But it goes deeper than that, my friend. We're talking about the experience someone has with your business from start to finish.Kristin's got the perfect recipe to craft a brand that's uniquely YOU. She'll teach you how to showcase your personality, share your story, and create a cohesive experience that attracts your perfect clients. Think fun, memorable, and badass.The goal here is to build a brand you actually enjoy and that makes your ideal peeps excited to work with you. Kristin's got all the tips and tricks to make it happen. And she'll explain it all through some pretty cool cocktail analogies.You’ll learn:Why your brand should showcase your personality and be enjoyable for you as the business owner. Don't take it too seriously!Common branding mistakes like stopping at a logo instead of ensuring messaging alignment across channels.How to develop cohesive branding ingredients like your values, visual identity, brand voice, and ideal client.Ways to make your brand stand out with strategic differentiation. Think about what makes you uniquely you!Tips for bringing your brand to life such as envisioning your business as a bar and considering the client experience.So get ready to shake up your branding game and stir up some new ideas. This info could take your business to the next level...if you've got the guts to put it into action.*****Craft your Compelling, Captivating, and Converting speech. Take $250 off with code BIDLISTENER at https://speakandstandout.com/offer-indss *****Links and resources mentioned in this episode:Grab the FREE resource Directory of Places to Speak https://SpeakAndStandOut.com/giftFollow me on Instagram https://instagram.com/laurieann.murabitoClick and read more into over on my website. https://SpeakAndStandOut.comIf you’re looking for support to grow your business faster, get fully booked and profitable, book a call to explore if you’d be a good fit for one of my programs. schedule a call at. https://link.salesedge.io/widget/bookings/bookwithla/discoveryHit **SUBSCRIBE** so you NEVER miss any episodes.Thank you for listening,Laurie-Ann