Direct Marketing for Deal Packaging That Gets Results

David is with Katy Wilson who has built a hugely successful Deal Packaging Business and is also a trainer in the Progressive Property Training Program. Katy and David discuss the importance of marketing and the most productive ways you can market in the current unusual climate. Direct marketing, if done properly, can generate great leads and Katy shares her direct mail marketing process in this episode packed with value. If you want to hear about a marketing system that can bring on average 22 leads from 200 letters then listen in now.   KEY TAKEAWAYS The golden nugget with direct mail is to personalise it as much as possible – the letters appear to be handwritten; this is achieved through software. The key takeaway is to personalise the letters. You want people to open the letter because they don’t know who it’s from. It’s all about systemisation, research the specific area and detail about the property The letter is completely different for each house through the use of mail merging It’s about using the technology that’s available. Every letter has a stamp on it, not business franking which is a clear indicator of direct mailing. We target properties that have been on the market for over 90 days and those that have been reduced along with those sold subject to contract that have been relisted. It’s about it being as personal as possible to that vendor   BEST MOMENTS ‘Each one of my letters is personalised because I’ve done the research on my vendors’ ‘My template letter is the amalgamation of all the best advice from the top property investors’ ‘22 leads per month from 200 letters as an average will result in one deal per month’   VALUABLE RESOURCES  Property Sourcing Profits Podcast https://www.progressiveproperty.co.uk/ https://unlimited-success.co.uk/ https://www.facebook.com/groups/progressivepropertycommunity/ Katy Wilson YouTube VentureWilson website   ABOUT THE HOST David is a property expert with over 25 years’ experience and his own portfolio of 26 units. His current rent roll is in excess of £10k per month. He is also a partner in a Deal Sourcing and Packaging business in the North West of England and has sourced over 250 properties for investors since 2004. In recent years he has, by necessity, had to develop an expertise in LHA strategies. This area is increasingly becoming a niche for him, and he enjoys empowering other landlords by sharing the knowledge he has gained. The ultimate purpose when sourcing properties in this sector for investors is to minimise risk while maximising profit. He has had to find answers to the challenges of Tenant Find, Management, ensuring rents are paid and the transition to Universal Credit. These are strategies he uses in his own business and also on behalf of investors. His investor clients regularly achieve annual gross yields of over 20% with high occupancy rates and voids resolved, sometimes within hours.   CONTACT METHOD https://www.linkedin.com/in/david-siegler-7b126316/ https://www.facebook.com/DavidSieglerInvestments/