338. Best of PW: bossbabe’s Natalie Ellis On How To Build A Customer Journey, The Power Of Focus And Finding Your Formula For Viral Content

I can’t believe that it’s been three years since we launched the Powerhouse Women podcast! Here we are 338 episodes later, celebrating by highlighting some of the best content that we’ve had on the show. I originally recorded this episode with Natalie Ellis, founder of bossbabe™, back in 2019 to discuss how to monetize your Instagram following and use social media to grow your business. Back then, @bossbabe.inc had just over 1 million followers, which was pretty impressive. Fast forward to today, Natalie has grown that platform to 3.6 million followers and counting. She’s a pro when it comes to growing your audience, converting your following into customers, and keeping the momentum going after launching a product or offering. Listen in to hear the story behind bossbabe™ and how Natalie utilized Instagram to build a community of  female entrepreneurs.    In this episode we talk about: What inspired Natalie to launch the bossbabe™ Instagram account  Building the customer journey, starting with a free offering How to get people to want to open your emails  The power of focus and going all-in with one core product Scaling your business sustainably  Tips for creating your own systems and strategies playbook An exercise for creating a viral content formula    Interested in winning a FREE ticket to the Powerhouse Women 2022 event? We're going to select three podcast reviewers to get a free ticket the moment that we crossed the 500 reviews mark! Take a screenshot of your amazing review that you left us on Apple Podcasts, post it to your Instagram story, and tag @powerhouse_women for a chance to win!    Click HERE to get your tickets for the Powerhouse Women 2022 event!    Click HERE to check out the Powerhouse Women Behind The Success Stories!    Click HERE to text the word MENTOR to (602) 536-7829 for weekly business + mindset tips delivered straight to your phone!   Not part of the Girl Gang Community yet? Join HERE: Girl Gang Membership CONNECT WITH NATALIE Follow Natalie: @iamnatalie  Follow bossbabe: @bossbabe.inc CONNECT WITH POWERHOUSE WOMEN Follow Powerhouse Women: @powerhouse_women Follow Lindsey: @llindseyschwartz Follow Hannah: @hannahmwells Visit the Powerhouse Women website: www.powerhousewomen.co Join the PW Community Facebook Group: facebook.com/groups/powerhousewomencommunity   ABOUT NATALIE Natalie Ellis the co-founder and CEO of bossbabe. Natalie has been featured in major publications like Forbes, Inc and Entrepreneur for her efforts and has been invited to speak on stages all around the world.   She is a social media expert and has grown the bossbabe Instagram account to over three million followers in just three years, and from that following, has generated multiple seven figures of revenue.   You can find the grounded Capricorn at home with her husband, Stephen, and pomeranian, Nala, making a matcha latte (with added collagen of course!) and reading a book on her Kindle.   EPISODE TIMELINE & DISCUSSION QUESTIONS ( 0:44 ) Welcome back to another episode of Powerhouse Women! Lindsey is celebrating the three year podcast anniversary by sharing some of the best content from the show from over the past three years. Today’s conversation is from a 2019 episode with Natalie Ellis, founder of bossbabe™.  ( 4:20 ) Natalie joins the conversation.  ( 4:48 ) Lindsey asks Natalie, “Where did that inspiration for bossbabe come from? And then how did it take shape to the point that we see it today?” ( 11:31 ) Lindsey asks Natalie, “What do you tell other women who are building businesses about how to use both social media and a platform, like email, that they do own?” ( 13:20 ) Lindsey asks Natalie, “What’s your favorite simple tool to take followers from an Instagram account, engaging there, and move them on to an email list?” ( 16:07 ) Lindsey asks Natalie to explain the power of focus and going all-in with one core product.  ( 20:51 ) Lindsey asks Natalie, “What was your one product that you focused on and then expanded to what you have now?” ( 26:01 ) Lindsey talks about the Powerhouse Women 2022 event.