310. Scaling A Product-Based Business, Getting Clear On Your Audience, And Juggling Motherhood & A Business With Jacqueline & Minna Of The Product Boss

On today’s episode, I’m joined by product experts and co-owners of The Product Boss, Jacqueline Snyder and Minna Khounlo-Sithep! What started as a podcast to help other entrepreneurs in the product-based business industry has grown into a multi-million dollar brand. Jacqueline and Minna have expanded into offering masterminds, group coaching, digital courses and more for business owners.    Today you’ll hear them share how they scaled their business and offer tangible advice for entrepreneurs looking to break through in the product space. We also discuss how they’re raising their families and building a business simultaneously, and redefining what it means to be a working mom. Plus, they give details on all the ways that you can get involved with The Product Boss!    In this episode we talk about: The inspiration behind The Product Boss  How Jacqueline and Minna built the different branches of their business  Their top tips for entrepreneurs who want to launch a product-based business How they manage motherhood, marriage, and business  Mindset roadblocks and solutions for women in the startup space  The Bestseller Secrets Challenge launching on February 14th!   Click HERE to text the word MENTOR to (602) 536-7829 for weekly business + mindset tips delivered straight to your phone!   Not part of the Girl Gang Community yet? Join HERE: Girl Gang Membership   CONNECT WITH JACQUELINE & MINNA instagram.com/theproductboss  www.theproductboss.com theproductboss.com/the-directory shop1in5.com shop1in5.com/take-the-pledge/ www.theproductboss.com/mastermind www.theproductboss.com/courses   CONNECT WITH POWERHOUSE WOMEN instagram.com/powerhouse_women instagram.com/llindseyschwartz facebook.com/groups/powerhousewomencommunity www.powerhousewomen.co   EPISODE TIMELINE & DISCUSSION QUESTIONS ( 0:49 ) Welcome back to another episode of Powerhouse Women!  ( 1:09 ) Minna and Jacqueline join the conversation.  ( 2:20 ) Lindsey asks what inspired them to launch The Product Boss.  ( 3:31 ) Jacqueline shares how she and Minna connected.   ( 5:20 ) Jacqueline explains how they created their first mastermind event.  ( 7:42 ) Lindsey asks, “What did that early stage growth look like?” ( 8:42 ) Jacqueline talks about working with their first sponsor, Cratejoy.  ( 9:49 ) Jacqueline shares her experience working with an ad strategist.  ( 12:29 ) Minna credits a lot of their success to not overthinking things and staying authentic.  ( 14:13 ) Minna says, “We've just gotten clearer and clearer on who we serve. And we're okay with letting people go that don't fit into that mold for us, and vice versa.” ( 16:30 ) Lindsey asks, “How have you had to make it work as a mom running multiple businesses?” ( 17:57 ) Lindsey asks Jacqueline to share her experience of being a working mom.  ( 19:59 ) Jacqueline shares how she’s shifted her perspective on not being a good enough mom.  ( 20:56 ) Jacqueline and Minna share how they’ve sought support for making their home run smoothly.  ( 23:22 ) Lindsey, Jacqueline and Minna talk about how the landscape for working moms is changing.  ( 24:45 ) Lindsey asks, “What are some of the most common ways people get in their own way or blind spots when it comes to really scaling a product based business that you commonly see from people who come into your programs and your community.” ( 26:01 ) Jacqueline provides an example of a client who launched activewear pants for tall women.  ( 30:15 ) Minna says, “Find your people immediately as quickly as you can, and know that it is very difficult for everybody.” ( 31:54 ) Jacqueline provides details about the Bestseller Secrets Challenge launching on February 14th!   ( 33:46 ) Small business owners can sign up to be in The Product Boss directory at theproductboss.com/the-directory.  ( 35:46 ) Jacqueline shares a powerhouse moment that she’s witnessed from Minna recently.  ( 36:54 ) Minna shares Jacqueline’s recent powerhouse moment.  ( 39:17 ) Lindsey thanks Jacqueline and Minna for being on the show.