Following your Passion with George Lamb

Adrienne chats with the brilliant George Lamb. You may remember George from hosting various TV shows but he turned his back on most of that and started a new venture. That was Wildfarmed, which George co-owns, which addresses the problems of modern wheat production. Wildfarmed offers a route to market for crops grown in systems that prioritise soil health. They work with farmers embracing regenerative approaches to improve farm biodiversity and soil condition, creating a traceable field to plate network which allows consumers to participate in the restoration of soil and biodiversity. Plus George has a Power Hour that might be our favourite yet. You can find George on Instagram @georgemlamb and Wildfarmed @wildfarmed Hosted on Acast. See acast.com/privacy for more information.