The Cybersecurity Podcast Model to Build Trust without Ads, Sponsors or Marketing - Dave Chatterjee

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)In this episode of Podcast Gurus, we sit down with Dave Chatterjee, professor at Duke University, author of Cybersecurity Readiness: A Holistic and High-Performance Approach, and host of the Cybersecurity Readiness Podcast. Dave Chatterjee shares how the podcast began as a student’s idea to promote his book, and how it evolved into a global platform for raising cybersecurity awareness. Dave explains why he takes a quality-first approach, how he vets his guests, and why he’s committed to keeping the show ad-free. He also reflects on how podcasting has transformed his teaching, consulting, and research, and why he sees each episode as a way to learn, build credibility, and make cybersecurity more accessible.Whether you’re a podcaster, educator, or business leader, this conversation offers deep insights into building authority, fueling thought leadership, and sustaining a mission-driven podcast.What You’ll Learn in This Episode:How Dave started his podcast as an experiment and grew it into a global resource.Why he prioritizes quality and credibility over volume or monetization.How podcasting enhances his teaching, research, and consulting.The challenges of guest vetting, workflow, and maintaining high standards.Why podcasting is a tool for continuous learning, credibility, and impact.Dave’s philosophy on honesty, clarity, and responsibility in podcasting.Episode Breakdown with Timestamps(Not confirmed for audio yet):[00:00] Introduction to Dave Chatterjee and his work in cybersecurity[03:03] Mission and vision: taking cybersecurity awareness beyond industry professionals[05:26] What kept him going after the first 8 episodes and how podcasting enriched his research and teaching[13:10] The connection between podcasting, teaching, writing, and consulting[16:50] Using podcast content in classrooms and reaching a global audience[22:50] Why he focuses on impact and quality rather than money or rankings[33:17] Personal growth as a podcaster: becoming more relaxed and confident[36:01] Timeless truths in podcasting: clarity, honesty, and responsibility in a world of misinformationFollow Dave Chatterjee:LinkedIn: https://www.linkedin.com/in/dchatte/Website: https://dchatte.comCybersecurity Readiness Podcast Series: https://www.cybersecurityreadinesspodcast.com/Cybersecurity Resources: https://www.dchatte.com/cybersecurity-resources/Author -- Cybersecurity Readiness: A Holistic and High-Performance Approach, SAGE Publishing, 2021 Follow Hussam & Guillaume:Hussam on LinkedIn: https://www.linkedin.com/in/hussam-ali-6bb69186/ Guillaume on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/ Gha Marketing Website: