#33: Jess Hatzis Frank Body Founder - From $0 To A $100,000,000 Brand

Jess Hatzis is the Co-Founder of Frank Body, a brand which has managed to grow from $0 to $100,000,000. With over 800,000 Instagram followers, Frank Body was one of the first wellness brands to build a strong community and presence on Instagram. Jess also owns Willow & Blake, an advertising agency which has helped create and build an array of successful brands.   Jess is no stranger to building businesses from the ground up. On this episode she takes us through what it truely takes to build a successful brand as well as all the priceless lessons she has learnt along the way. Jess' career began in copywriting and her approach to brand strategy is extremely unique, hence her success!   0:00 - Introduction 2:35 - The Evolution Of Willow & Blake And Frank Body 8:30 - Why You Should Be Accepting New Opportunities 12:30 - When You Should Take 'That Leap' 16:30 - What Lead To Frank Body's Success? 23:30 - Branding VS Design 28:00 - The Importance Of Research In The Beginning Of Frank Body 33:30 - How Jess Scaled Her Businesses 40:45 - Building The Right Team For The Job 45:55 - The Process Of Launching A New Brand 50:20 - Which Trends Are Working In This Current Landscape? 53:15 - Expanding Frank & It's Future Growth 59:30 - Quickfire   SUBSCRIBE HERE: https://www.youtube.com/channel/UCOIut6UUkQp-xI6YOs8SvWQ   LISTEN ON SPOTIFY: https://open.spotify.com/show/2nGZ292Mhf5eknEwhZA8zq?si=5ac423d2107d4781   LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/au/podcast/pivotal-conversations/id1479491840   FOLLOW PIVOTAL CONVERSATIONS   PODCAST: INSTAGRAM | https://instagram.com/pivotalconversations   TIKTOK | https://tiktok.com/@pivotalconversations   LINKEDIN | https://www.linkedin.com/company/pivotalconversations   FOLLOW KYLE: INSTAGRAM | https://instagram.com/kylertraynor   FOLLOW JESS: INSTAGRAM | https://www.instagram.com/jess_hatzis    SUBSCRIBE TO PIVOTAL CONVERSATIONS PODCAST CLIPS: https://www.youtube.com/channel/UCdPNGxKEQwQx_jcsYt1tYDw Learn more about your ad choices. Visit megaphone.fm/adchoices