#37: Sonny Webster - The Secret To Content Creation

In this weeks episode we interview Sonny Webster the Founder of Big Friday Supplies, The Lifting Zone and Mobility Manual. Alongside being an entrepreneur, Sonny is a 2016 Olympian Weightlifter. Sonny's transition from an athlete to an entrepreneur did not happened over night. With a thorough and concise approach to content, Sonny has managed to build hundreds of thousands of followers. Sonny reveals his content formula, which helped him to grow, and with that growth all the pain points he faced. Listen in to hear his tips and tricks, learnt first hand, to become a better entrepreneur. 0:00 - Introduction 1:10 - Sonny Webster's Journey As An Entrepreneur 6:50 - A Winning Content Forumla 10:19 - Why Testing Different Types Of Content Matters 14:30 - Do I Need To Have A TikTok Account? 17:50 - Established Businesses Aren't Always Necessarily Ahead 21:53 - What You Should Be Prioritising As A Business Owner 24:55 - Why Your Business May Not Be Growing 32:10 - Sonny's Biggest Challenges In Business & Learnings 38:20 - Quickfire SUBSCRIBE HERE: https://www.youtube.com/channel/UCOIut6UUkQp-xI6YOs8SvWQ LISTEN ON SPOTIFY: https://open.spotify.com/show/2nGZ292Mhf5eknEwhZA8zq?si=5ac423d2107d4781 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/au/podcast/pivotal-conversations/id1479491840 FOLLOW PIVOTAL CONVERSATIONS: PODCAST: INSTAGRAM | https://instagram.com/pivotalconversations TIKTOK | https://tiktok.com/@pivotalconversations FOLLOW KYLE: INSTAGRAM | https://instagram.com/kylertraynor FOLLOW SONNY: SONNY | https://www.instagram.com/sonnywebstergb  THE LIFTING ZONE: https://www.instagram.com/liftingzone  BIG FRIDAY SUPPLIES: https://www.instagram.com/bigfridaysupplies MOBILITY MANUAL: https://www.instagram.com/mobilitymanual  Learn more about your ad choices. Visit megaphone.fm/adchoices