#48: Dan Ferguson On Adore Beauty's Genius Marketing Strategy

On this weeks Episode of Startup Diaries, Kyle sits down with the Chief Marketing Officer of Adore Beauty, Dan Ferguson. Adore Beauty's marketing strategy no doubtingly acquires sales. The $429.21 million ASX-listed company had 687,000 active customers, who made an order in the past 12 months. Dan reveals how to create ownership within your team, the biggest trends in 2022 to look out for, why you should treat brands as people, his guiding principles in marketing, how to build trust with your customer and much more! 0:00 - Introduction 2:31 - Dan's Journey As CMO Of Adore Beauty 9:45 - Advice For Someone Starting Their Career 15:40 - How To Create Ownership Within Your Team 24:20 - Why Weekly Result Meetings Matter! 30:30 - The Important Role Of Content... 39:20 - The Biggest Trends In 2022 To Look Out For! 47:10 - Why You Should Treat Brands As People... 54:55 - How To Build Trust With Your Customer 1:00:58 - The Guiding Principles In Marketing 1:08:35 - One Piece Of Advice For Your Younger Self 1:10:25 - Advice For Someone Starting A Business 1:12:24 - Most Important Trait A Founder Must Have For Success & Why IT'S TAX TIME! GET YOUR TAX AUDIT INSURANCE HERE: BIZCOVER | https://www.bizcover.com.au/?utm_source=pivotal_conversations&utm_medium=referral&utm_campaign=podcast  SUBSCRIBE HERE: https://www.youtube.com/channel/UCOIut6UUkQp-xI6YOs8SvWQ LISTEN ON SPOTIFY: https://open.spotify.com/show/2nGZ292Mhf5eknEwhZA8zq?si=5ac423d2107d4781 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/au/podcast/pivotal-conversations/id1479491840 FOLLOW PIVOTAL CONVERSATIONS: PODCAST: INSTAGRAM | https://instagram.com/pivotalconversations TIKTOK | https://tiktok.com/@pivotalconversations FOLLOW KYLE: INSTAGRAM | https://instagram.com/kylertraynor FOLLOW DAN: LINKEDIN | https://www.linkedin.com/in/danferguson1  Learn more about your ad choices. Visit megaphone.fm/adchoices