#37 - How to build the perfect career in marketing with Ilse Van Dyck

“The funny thing is, at uni I took a marketing course and literally told the guy sitting next to me, ‘If I ever work in marketing, shoot me dead,’” Ilse Van Dyck laughs. She’s definitely changed her tune since then, having become a performance marketer before launching Boelo, a marketing job board. But that was before she understood the power of data.“I had this very old-school image of marketing, which was that it was just fluff,” Ilse explains. “Sometimes, when I look at other departme...