#29 - How to validate your business idea and reduce your risk of failure with Yannick Khayati

Most product launches fail and more than 80% of startups fail. Most of these fold because their creators misread the market demand. These numbers are enough to make you dizzy, so I wanted to speak with Yannick Khayati, a digital native who, in his own words, is “somewhere in the field between marketing and innovation”.Yannick loves innovation, so he decided to combine the two and launch what he calls an 'actionable validation studio'.“What they do is basically test ideas,” with his ...