#16 - What is good content and why is it so important today? Interview with Content Guru, Frederic Wauters.
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This week I have the chance to discuss with Frédéric Wauters, Copywriter, Storyteller & Content GuruHe shared his answers to some of the questions that preoccupy companies lately:- What is good content and why is it so important today?- Are storytelling skills the new competitive advantage in business? - Where should managers start with content in their projects? and of course... he told me some interesting stories and practical cases.Useful links:The full article with refe...