#13 - What are the 4 main Customer Experience focuses in B2B? - Interview of Aaron Pollet, CX Expert.

You can have a positive impact and start to boost your digital journey right now. It’s always a good moment to start. This week I have the chance to discuss with a CX Expert, Aaron Pollet. We focus on retention in B2B, starting with tackling the myths, seeing why retention is crucial, and Aaron lists the four main CX practices you should focus on. Useful links: How to create a Customer Journey MapThe full article with references & recapSign up for the Digital Letters Every week, ...