Unlocking the Power of AI-Driven Marketing Analytics | Kıvanç Ünal from Orphex

In this episode, we welcome Kıvanç Ünal, co-founder and CEO of Orphex, a revolutionary AI-driven marketing analytics platform.  Kıvanç shares his journey from digital marketing expert to entrepreneur, explaining how Orphex simplifies the complex world of marketing data. He discusses the challenges of integrating multiple data sources, the importance of understanding customer behavior, and how AI can provide actionable insights to improve marketing ROI. Kıvanç also offers valuable advice on website optimization, lead generation, and the significance of behavioral economics in marketing strategy.  This episode is a must-listen for marketers seeking to leverage AI and data analytics to drive business growth.