Unlock the Power of Your Customer Data with Icogz | Amit Tripathi from Icogz

Amit Tripathi, Managing Director of Icogz, joins the show to discuss the challenges businesses face in working with data. Icogz is a data science platform that helps businesses understand and utilize their data to make informed decisions.  Amit dives into the problems Icogz solves, including unifying disparate data sources, cleaning and managing legacy data, and providing real-time insights. He also shares how Icogz helps businesses in various industries, such as retail and BFSI, unlock the power of their customer data.  He concludes by sharing valuable advice for marketers, emphasizing the importance of getting customer feedback early and often through selling prototypes and minimum viable products (MVPs).