Unleashing AI in Game Marketing | Harry Lang from Kwalee

Join us as we explore the world of game marketing with Harry Lang, VP of Marketing at Kwalee. Harry delves into Kwalee's mission to create the most enjoyable games across mobile, PC, and console platforms. He shares their innovative marketing strategies, from performance-driven mobile campaigns to brand-focused PC and console approaches. Discover how Kwalee stays ahead in the competitive gaming landscape by leveraging influencer partnerships, community building, and AI-powered tools. Learn about their adaptive approach to marketing and how they blend performance and brand-focused tactics to thrive in the dynamic gaming industry.  This episode is packed with valuable insights for anyone interested in the intersection of gaming and marketing.