The Art of Marketing Matchmaking | Joe Koufman from Setup

In this episode, we welcome Joe Koufman, founder and CEO of Setup, a marketing matchmaker connecting brands with marketing agencies.  Joe shares his expertise in solving marketing capacity and capability gaps for medium to large enterprises across various industries. He discusses Setup's unique approach to client acquisition, including their CMO Spotlight series and industry-specific trade show strategies. Joe also delves into the importance of content creation, website optimization, and the power of business matchmaking.  Listeners will gain valuable insights into effective marketing strategies, the significance of human connections in business, and Joe's book, "The Connector's Compass."