Strategies for Beauty Brands on Amazon | Maria Rodriguez from BellaVix

Maria Rodriguez, Advertising Manager at BellaVix, shares her expertise in Amazon marketing and e-commerce.  With over 20 years of experience, BellaVix specializes in helping brands establish a strong presence on Amazon, particularly in the competitive beauty industry. Maria discusses the challenges of maintaining organic and advertising rankings, protecting brands from resellers, and optimizing advertising strategies. She offers insights on client acquisition, the importance of case studies, and staying updated with industry trends.  Maria also shares valuable advice on managing performance metrics and adapting to the ever-changing e-commerce landscape.