Solving Dirty Data Challenges in Sales and Marketing | Carmen Candlin from eCore Services

In this episode of Pathmonk Presents, Ernesto chats with Carmen Candlin, Revenue Marketing Consultant at eCore Services.  Carmen shares how eCore Services tackles the pervasive issue of dirty data in sales and marketing. From cleaning and refreshing data to tracking custom signals, Carmen explains how their bespoke, human-verified data solutions save time and improve efficiency for organizations. Tune in to hear Carmen’s expertise on scaling SDR functions, crafting personalized campaigns, and creating impactful messaging. Discover practical tips on addressing data challenges, optimizing workflows, and using AI to enhance SDR performance.  Learn how eCore Services helps businesses identify their addressable market and improve ROI with cleaner, actionable data.