Revolutionizing Customer Engagement with AI | Janet Jaiswal from Blueshift

Pathmonk Presents Podcast - Un podcast de Pathmonk - Les mardis

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Join us as we welcome Janet Jaiswal, VP of Marketing at Blueshift, a San Francisco-based company revolutionizing customer engagement through AI-powered technology.  In this insightful episode, Janet shares how Blueshift's intelligent customer engagement platform unifies and activates customer data across all channels, enabling brands to deliver personalized experiences in real-time. Learn about the challenges of implementing one-to-one marketing at scale and how Blueshift's AI models make sophisticated capabilities accessible to everyday marketers. Janet also offers valuable tips on website lead generation and discusses her role as a marketing leader, providing a wealth of knowledge for B2B marketers looking to enhance their strategies and drive growth.

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