Revolutionizing B2B Marketing with AI and Growth Strategies | Arthur Guiot from Upthrust

Join us as we welcome Arthur Guiot, AI Marketing Senior Consultant at Upthrust, a digital accelerator for SMEs and larger companies.  In this enlightening episode, Arthur shares insights on how Upthrust is revolutionizing marketing for traditional industries by introducing growth marketing techniques and leveraging AI. He discusses innovative approaches to B2B lead generation, the power of webinars, and unconventional advertising strategies that yield impressive results. Arthur also offers valuable productivity tips for marketers in the AI age and emphasizes the importance of sustainable marketing practices.  Discover how AI is reshaping the marketing landscape and learn actionable strategies to boost your B2B marketing efforts.