Mastering IT Support and Marketing Strategy | Craig Pearson from Your IT Department

In this episode, we welcome Craig Pearson, Director of Sales and Marketing at Your IT Department, a managed service provider based in the UK.  Craig shares insights into their approach to IT support for small and medium-sized businesses, emphasizing their focus on customer service. He discusses their client acquisition strategies, particularly their success with website optimization and digital marketing. Craig also offers valuable tips on content creation, SEO, and the importance of balancing technical expertise with clear communication.  The conversation covers topics such as automating marketing processes, staying updated with industry trends, and the challenges of being a generalist in marketing.