Mastering Customer Journey and Empathy in Healthcare Marketing | Carson Jones from Brado

In this episode, we welcome Carson Jones, the Director of Paid Media at Brado, an insight-to-activation agency specializing in healthcare marketing.  Carson shares valuable insights on Brado's approach to mapping customer journeys and identifying crucial moments for targeted messaging. He discusses the importance of empathy in marketing, especially in healthcare, and reveals Brado's top client acquisition channels. Carson also offers advice on career growth in marketing and emphasizes the significance of continuous learning.  Listeners will gain a deep understanding of healthcare marketing strategies, the role of paid media, and the importance of empathy in connecting with audiences across various industries.