Mastering B2B Digital Marketing: From Vikings to AI | Kristjan Hauksson from The Engine Nordic

In this insightful episode, we welcome Kristjan Hauksson, founder and CSO of The Engine Nordic, a digital marketing agency with roots in pre-Google SEO. Kristjan shares his journey from engineering to marketing, focusing on B2B strategies and account-based marketing. He discusses The Engine Nordic's approach to solving complex marketing challenges, their unique client acquisition methods, and the role of their website in lead generation. Kristjan also delves into the importance of understanding website visitors, the integration of AI in marketing, and the fascinating connection between Icelandic culture and their business approach.