Marketing Tech Talent Acquisition | Stephen van der Heijden from OfferZen

In this episode, we welcome Stephen van der Heijden, VP of Growth at OfferZen, a talent marketplace specializing in connecting software developers with innovative companies.  Stephen shares valuable insights on OfferZen's unique approach to solving the challenge of tech talent acquisition. He discusses their focus on full-time employment for English-speaking developers in Europe and Africa, and how they've built a strong brand through creative marketing strategies. Stephen also delves into the importance of product-led growth, website optimization for lead generation, and the critical role of adding value in marketing.  Listeners will gain practical advice on staying updated with industry trends and balancing cross-functional alignment with creative output.