Marketing Strategies for Sustainable Solutions | Colton Cabaniss from Polysols

In this episode of Pathmonk Presents, we welcome Colton Cabaniss, National Sales and Marketing Manager at Polysols.  Polysols is an innovative non-wovens manufacturer specializing in repurposing pre-consumed recyclables into various building products. He discusses Polysols' marketing strategies, emphasizing the importance of targeting decision-makers through trade shows and direct mailing campaigns.  Colton also highlights the significance of continuous market research and staying updated with industry trends to maintain a competitive edge in the ever-evolving construction sector.