Marketing Leadership to Implement High-Level Software | Courtney Shaw from Pierce Washington

In this episode, we welcome Courtney Shaw, Marketing Manager at Pierce Washington, a systems integrator specializing in implementing high-level software for enterprise companies.  Courtney shares insights on how Pierce Washington transforms the quote-to-cash business process for manufacturers, life sciences, and high-tech companies. She discusses their focus on Salesforce and Oracle implementations, the importance of partner and referral-based client acquisition, and the evolving role of marketing in their business.  Courtney also offers valuable advice for marketers, including the importance of trusting one's instincts and navigating imposter syndrome in leadership settings.