Marketing Innovation in Construction Software | Melissa Esbenshade from InEight

Join us in this insightful episode as we sit down with Melissa Esbenshade, Senior Vice President of Marketing at InEight, a leader in enterprise software for the construction industry. Melissa delves into how InEight's marketing strategies are transforming the management of complex infrastructure projects.  Learn about their unique approach to connecting data across construction teams, enabling better decision-making, improved productivity, and reduced risk. Melissa also shares valuable insights on ABM strategies, client acquisition, and the importance of data-driven marketing in staying ahead in the competitive world of enterprise software.  Don't miss out on expert tips for maximizing your marketing impact in the construction industry.